The importance of ……..
Digital communication is now fundamental to any communication strategy. It offers the opportunity for businesses to interact directly with their audiences, often in real-time, in highly innovative and engaging ways.
With a shrinking marketing budget available to the N.H.S. it is paramount that any product used to distribute and promote vital public and private sector notices, needs to be easy to access, be affordable to produce, have a healthy, if not limitless shelf life and be available to circulate in vast quantities. Well ladies and gentlemen may we take this brief opportunity to introduce you to a digital online platform that provides all of the above!
Welcome to “Story Line”!.
The importance of ……..
Digital communication is now fundamental to any communication strategy. It offers the opportunity for businesses to interact directly with their audiences, often in real-time, in highly innovative and engaging ways.
With a shrinking marketing budget available to the N.H.S. it is paramount that any product used to distribute and promote vital public and private sector notices, needs to be easy to access, be affordable to produce, have a healthy, if not limitless shelf life and be available to circulate in vast quantities. Well ladies and gentlemen may we take this brief opportunity to introduce you to a digital online platform that provides all of the above!
Welcome to “Story Line”!.
what is Story Line?
How can it benefit you, your staff and your Patients.
Using the latest in Digital Technology.
Compatible with all digital devices!
“Story line” is an online platform that will provide your PCN with the ability to create interesting interactive stories (stories being a technical term for information), to help inform your reader of any changes that maybe in situ in the NHS service that is provided at their local GP practice. There are many reasons for introducing a digital platform like ” Story Line” at the top of the benefits list is to educate! We are a nation that thrives on tradition, so when introducing or making a change to something as “British” as the NHS, people need to be aware of the changes being made and why they have been implemented.
Conventional marketing product’s including print and P.D.F.’S become useless if circulated widely, and then weeks or months later are recalled due to changes in content/legislation. This problem arises far to often eating into already stretched NHS marketing budgets.
With loads of features and functionality packed in to every story, your readers will feel engaged and connected with you and your fellow professionals.
Visually stimulating, using digital motion graphics video and text, your “Story Line” will become a highly informative information tool for you and your staff to circulate. Up dated constantly to ensure an infinitive shelf life, your “Story Line” will become a valuable form of communication
See your story in a whole new light.
questions-answers-signage-208494
Using the latest in Digital Technology.
Compatible with all digital devices!
“Story line” is an online platform that will provide your PCN with the ability to create interesting interactive stories (stories being a technical term for information), to help inform your reader of any changes that maybe in situ in the NHS service that is provided at their local GP practice. There are many reasons for introducing a digital platform like ” Story Line” at the top of the benefits list is to educate! We are a nation that thrives on tradition, so when introducing or making a change to something as “British” as the NHS, people need to be aware of the changes being made and why they have been implemented.
Conventional marketing product’s including print and P.D.F.’S become useless if circulated widely, and then weeks or months later are recalled due to changes in content/legislation. This problem arises far to often eating into already stretched NHS marketing budgets.
With loads of features and functionality packed in to every story, your readers will feel engaged and connected with you and your fellow professionals.
Visually stimulating, using digital motion graphics video and text, your “Story Line” will become a highly informative information tool for you and your staff to circulate. Up dated constantly to ensure an infinitive shelf life, your “Story Line” will become a valuable form of communication
See your story in a whole new light.
There are so many benefits to you, your Practices and your patients.
Working together as one.
“Story Line” is designed to be viewed on all digital devices thus helping to save the need to print tens of thousands of leaflets, pamphlets and booklets. Your “Story Line” is not a replacement to traditional printed products,it will however help decrease the quantities required in print and furthermore help assist with environmental issues such as the PCN’S ” Carbon Footprint” the main topic of conversation on a global scale.
So what are we offering the PCN?
Our offer is to provide “Story Line” to your PCN and it’s practises, to use as a patient educational tool covering topics that include; help in choosing the correct support, aid, medication, prevention in living an unhealthy life style, promoting personalised health care, self-care, information on local clinics, health campaigns, cancer care, treatment availability, aftercare help and advice and lots more.
Other major benefits to consider;
No distribution costs.
Unique digital format.
Never out of date.
Speedy content update process.
Totally bespoke (on request)
Affordable production.
No storage facilities required.
Easy to comprehend.
Crisis communicator.
Facilitates social interaction.
Empowers people.
Enhances Practice and Patient engagement.
Enhances Patient Service and Patient Support.
Increases civic participation.
Boosts productivity.
Enhances communication between staff, professionals and public.
Easy to Measure and track the traffic.
Digital is measurable on performance and effectiveness of campaigns.
Helps to increase website traffic.
Easy to share.
Greater engagement.
Full report and analytics on R.O.I.
And to the public…..
Easy to understand.
accessable 24/7.
Quick and easy to send and receive.
The recipient can forward and share the product on.
The product content is provided in video and verbal formats, not just editorial.
Due to all content being regularly updated digitally a “One of distribution” is all that is necessary.
hands-people-friends-communication-45842
Roles and Goals!
What is your patient expecting from you?
Communication is paramount.
It is the role of the PCN to become the key vehicle in delivering the seven national service specifications that have been set out in the NHS long term plan, and furthermore it’s the role of the local practices to assist and where ever possible educate their patients to the changes taking place.
PCN’S are going to greatly improve access to an additional range of services available to their patients and help to integrate primary care with wider health and community services. The patient needs to be aware of this and it will be products like “Story Line” that could help to achieve these goals. It has already been mentioned the importance in providing patients with “ online access to health advice and information via websites and apps to help manage their own health” “Story Line” ticks every box in this requirement.
The core characteristics of a PCN will be to show practices providing care in different ways to match different people’s needs, to focus on prevention and personalised care, supporting patients to make informed decisions about their own care and look after their own health. Patient education is paramount. That’s why Story Line is a bespoke product that can be adapted to the specific requirements of each PCN.
business-care-clinic
Story Line Content.
Who will provide all the content for your Story Line?
Your in complete control! it’s your Story Line.
Information Information Information!
It would be the responsibility of the PCN to provide the content required to construct the “Story Line”. The PCN would also be in control of providing content updates wherever and whenever necessary. The PCN would also inform the practises of their contribution to the product. The practices would have their own log in facility to offer a valuable and informative foreword and patient care services listing to the final product. This could include video content.
We are hoping that the majority of the “Story Line” content will be standardised this would be beneficial to all parties. We do acknowledge this may not be suitable for all PCN’S and some may wish to have their “Story Line” produced 100% bespoke. This is something that would be discussed in-depth with the PCN as there would be an increase in the cost of production.
We are aware that time is money and that the PCN and it’s practices may not have the time set aside in their busy schedules to collate what is required for production. So wherever necessary we will assure you of our commitment to assist where ever possible. It is always helpful to have one point of contact to discuss initial content and furthermore updates when required etc. This individual will be designated by the PCN. ( Practice Management, Secretaries, Administration etc.)
As you will see from the accompanying sample Story Line, the tabs of the “Story Line” will always stay the same. It’s the content that may change.
The Practice (Bespoke).
Choosing the right service for you!
Our Aim.
Symptom Checker.
Clinics.
National health campaigns.
Local health campaigns (Bespoke).
Prevention.
Personalised health care.
The future.
Who is who! (Bespoke).
Contact us. (Bespoke).
doctor-and-businesswomen
What's the cost?
Are there any on going cost's to be considered?
What do we do next?
It takes four easy steps!
Let’s start Working together.
We encourage our valued customers to engage with the development of the products chosen in this case “Story Line”, this guarantees a proper understanding into the diversity and abilities of the finished platform. The next stage is to provide you with the technology specification, so that we can then start working on product design and content requirements. Once the content has been agreed and collated, a time schedule to suit all parties can be discussed.
So, lets get started;
Step 1.
A decision has been made to have a “Story Line” produced for the PCN!
We are hoping at this stage that all the practices have been informed of their decision to proceed and that the practices are 100% in favour of the product. If this is not the case! It is now time for the PCN to contact all the practices in their remit and inform them of their decision. It will be paramount that All practices are aware what the product is! What will be their involvement! what will they be required to provide as far as data! Why the product has been implemented! How the product will it benefit the practice and their patients! and if it will be compulsory for them to be included!
The PCN will be provided with a digital circular that can be sent to their practices providing the answers to the above queries.
Step 2.
We will at your earliest convenience start discussing the content of your “Story Line ”
The product has been designed to be a one stop shop of information on the services and facilities available at GP practices that fall in the remit of the PCN, providing the reader with informative data on the changes they will experience in the future. Patient education is of a paramount importance and the information needed to undertake this educational requirement will differ from area to area. That’s why we are offering the opportunity for the PCN to provide a proportion of the “Story Line” content on a bespoke scenario. To help ease the burden in providing this data we will be providing the PCN’S with templates outlining what will be required and how to provide it.
Step 3.
Supplying and approving your content.
The content you will be supplying will be in the formats of editorial, images and video (optional). The images used will have to be of a certain quality and we will high light in our templates the specific requirements. There will be an opportunity in certain sections where either the PCN or practice or both, may wish to provide editorial, we will outline the maximum quantity of words required for each section, the wording must be finalised content. Specification will be outlined in the templates provided. As far as video content for your “Story Line” is concerned, we feel this would be a valuable addition to it’s content. Video can be filmed on an Iphone or android device, the quality is usually exceptional. However there are other options in providing video content. a) Face time. Using a face time facility provided by us, you will be able to supply high resolution video’s to be uploaded into chosen sections of your Story Line content. b) On-site Videographer. If a professional Videographer is required to take all appropriate video’s this can be arranged at a convenient time and location. (ONE MONTHS NOTICE MUST BE PROVIDED)
The editing would be undertaken by our product development team. Once again video technical requirements will be explained in detail on the templates that are sent to you by our production team.
Once your content has been added to the product, your “Story Line” will be forwarded to a designated contact at the PCN for approval. It is then paramount that approval is sourced on all bespoke content as soon as possible.
Step4.
Delivery of the final product and updates.
Our passion for technology is only matched by our passion to provide our customers with digital perfection, and for us to reach that perfection we need to be working with you not just for you and to achieve this, communication is of paramount importance. Our dedicated production team will take you through each stage of development until the final “Story Line” is ready to be proofed. All of the GP practices within the network will be instructed how they can, if they wish, use their own personal login facility to update, whenever necessary, their own personal data.
Once your “Story Line” is signed off and everything has been approved, the product will be circulated to a list of recipients that has been provided by the PCN. Accompanying the “Story Line” will be instructions on distribution, content updates etc.
Our development team designs and creates experiences that put the user first. You are the user. You know how important it is that things just need to work! Especially in the NHS work place.
The pace of digital change is intense. Sometimes you have to reinvent how you communicate with work colleagues and the public. Our proven experts are there to help you with every stage of this digital transformation, to help create experiences that people want and your practice needs. And once your digital reality is live, we will support and enable you to continuously measure and evolve in this new digital world. Because the digital reality is here for the long-run.
Welcome to “Story Line”.
multi-floor-stairs-grayscale-photo-1044302
brainstorming
Your Story can be told!
Digital communication is the key!
Sample “Story Line’s”
We have provided you with sample “Story Lines” for your perusal. The samples will provide you with a brief insight into the functionality of the product.
You won’t just receive optimal performance working with “Story Line” product’s, you will also receive a world-class support service providing transparent results on all the work carried out by our dedicated production team.
Working with you, not just for you!
“So the story begins”
Once upon a time……..
Sample “Story Line’s”
We have provided you with sample “Story Lines” for your perusal. The samples will provide you with a brief insight into the functionality of the product.
You won’t just receive optimal performance working with “Story Line” product’s, you will also receive a world-class support service providing transparent results on all the work carried out by our dedicated production team.
Working with you, not just for you!